The answer wasn't obvious — but it felt worth exploring. That question led to months of research, experimentation, and collaboration with local partners to explore the potential of harvested invasive ice plant as a botanical ingredient.
While we're still at the beginning of our journey, our mission remains the same: to create thoughtful products inspired by California's coastline while encouraging new ways to think about restoration, sustainability, and innovation.
The Question
The more time I spent outdoors, one question stayed with me:
Could an invasive plant become something people genuinely wanted to use?
This Is Bigger Than SoapIt's about changing how
It's about changing how
we think about overlooked resources.
Every bottle begins with harvested invasive ice plant — a resilient coastal succulent transformed into thoughtfully crafted soap inspired by California's coastline. Today, we're building small batches by hand. Tomorrow, we hope to build something much larger.
We believe everyday products can become powerful tools for environmental stewardship, scientific discovery, and community involvement.
Our Vision
Imagine walking into your local grocery store.
01
Instead of buying another disposable plastic bottle, you refill the same bottle you've carried for years.
02
That refill contains soap made from harvested invasive ice plant. The profits help support restoration projects.
03
The bottle stays in circulation. The plastic waste never needs to exist.
Every refill becomes a small investment in healthier coastlines.
A Different Kind of Company
Built around a shared belief
We hope to build a company that brings together scientists, entrepreneurs, conservationists, educators, and everyday customers around a shared belief: that overlooked natural resources can inspire extraordinary ideas. We see ourselves partnering with:
Looking Ahead
We're just getting started.
We're building toward a future that includes:
Refillable personal care productsBeautiful, reusable packagingExpanded botanical product linesScientific research partnershipsCommunity restoration eventsVolunteer harvesting daysRetail partnershipsEducational outreachCoastal stewardship grantsHabitat restoration initiativesTransparent annual impact reporting
“We believe the world's overlooked resources often hold its greatest opportunities.” — Adrian, Founder